Because we don't just adore Comic Sans

I don't think that type should be expressive at all. I can write the word 'dog' with any typeface but it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
--Massimo Vignelli in Helvetica (2007)
We Filipinos should seriously rethink our typographic sense. I know several good designers who can whip up a couple of amazing posters in an hour but using typefaces that shout or jump. There is almost no grid discipline and no respect for spaces. And there's ubiquitous clip art, an abuse of Photoshop brushes and simplistic vector elements.

A design should breathe easy, but we sense either hyperventilation or asthma.

Perhaps the best examples I can give to prove how much this developing part of the world has to improve on typography are some aesthetically bereft signage.

confusing signpost
Introducing ultra thin, overly scaled type with uneven bars and stems.

Coke sponsored warning
Inconsistent tracking! Sponsored by Coca-cola

MMDA road sign Manila
It's so against pink and irregular that it's deadly.

Philippine Airlines promo PAL Express
Philippine Airlines for the win. Designer was a non-Photoshop, Notepad-user who doesn't know that small caps exist and that it's a sin to impulsively resize an uppercase letter like lowercase ones. #

Share:

3 comments